News | April 14, 2007

Rohm And Haas Powder Coatings Announces New Color Collection

Philadelphia, PA – Rohm and Haas Powder Coatings has recently launched its color collection – RTS Gen II – following the success of the first generation of Ready of Ship (RTS) products in 2004.

The Generation II RTS Color Palette is comprised of the most comprehensive technology offering in the powder coatings industry. With over 244 ready to ship products, the collection has been enhanced to include forecasted trend colors and appearances, approved OEM and end-use specified products. In addition, new product and technology offerings have been added such as Britebond™ Soft Metals. Three exciting and unique metallic effects offered in Gold, Nickel, and Copper. Fourteen of the top selling RAL colors in Low-E TGIC Polyester. Six new Britebond reverse hammer tone products have also been added in response to the popular look and feel of a by-gone era. Customers can also choose from a series of newly formulated metallic-vein look finishes in a Hybrid chemistry that overcome several of the appearance and application issues previously associated with this finish.

Jim Clark, Marketing Manger said, "This new collection is an exciting opportunity for our customers to be able to choose from the highest quality products in the latest colors, technologies and finishes available today and have them delivered next day to fulfill their exacting and demanding requirements for the end user. The RTS Gen II program forms the solid foundation for a whole new set of collections we will be launching early in 2007 in response to customers needs for defined product lines, high quality and low-applied cost products."

The collection contains many traditional technologies such as epoxy, polyester, hybrid, acrylic, silicone, and nylon powder coatings, as well as many of the innovative powder coatings products developed from Rohm and Haas Powder Coatings such as Britebond, HY; Mor-Temp, The Original Wrinkle, Textra, and Grafaway.

Find out more about these products and Rohm and Haas Powder Coatings at www.rohmhaas.com/powdercoatings.

SOURCE: Rohm and Haas Powder